For Churches, Content Isn’t King

Posted on November 21, 2009

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You’re probably familiar with the refrain, “Content is king!” But what does that really mean? Here’s Wikipedia’s take (for whatever that’s worth):

The phrase can be interpreted to mean that – without original and desirable content, or consideration for the rights and commercial interests of content creators – any media venture is likely to fail through lack of appealing content, regardless of other design factors.

In other words, a media venture can’t subsist on aesthetics alone. Your blog, your podcast, your tweets, your website, your newsletter, and your sermons all need good content in order to offer actual value to an audience. Makes sense, right?

Here’s the thing: the local church is not a media venture. Media ventures tell its story and spread its message, but the local church is not a media venture. Thus, content isn’t king.

via Collide Magazine » Blog Archive » For Churches, Content Isn’t King.

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Posted in: Missional Church